Director of Marketing & Sales

Tracy Covert

Tracy Covert is a seasoned marketing strategist and designer with 20 years of experience building brands and growing businesses. She previously founded and led Details Creative, a boutique agency dedicated to helping small businesses scale with clarity and impact. Tracy spent nearly 12 years with Viticus Group (formerly WVC), where she played a key role in developing online education and technology platforms while leading marketing and technology initiatives. Her career also includes marketing leadership in the homebuilding industry with KB Home. Outside of work, Tracy values balance through creative pursuits like web design and time with her family—and her dogs, Zeke and Bleu.